Since the sudden success of ReelShort last year, the "short drama app" has become a new trend, triggering numerous developers to explore for gold. The market scale is rapidly expanding and the media competition is white-hot. Today, content strategy and marketing campaigns are especially important for developers to win the short drama app category. Short drama apps are seeing new growth in 2024. Based on the global digital advertising data of short drama apps from January to February 2024 tracked by AppGrowing, this article analyzes the recent global advertising and market trends of short drama apps in terms of advertising trends, leading apps' competition and ad creatives. Based on the data, we have identified the following key trends and conclusions: […]

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

Here is AppGrowing's analysis of the global mobile App advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In October, both ad volume and app volume remained high. The peak of ad volume appeared in week 4, which was over 3M. App volume showed an increasing trend, which was over 30k in week 5. Creative volume was stable, over 700K every week, including nearly 1M in week 4. The single day peaks for both Ad Volume and App Volume occurred in the latter period of the month. October 31st had 1.81M+ ad volume and 30K App volume. Regionally, the Top 3 regions in ad volume for the […]

This year, the short drama market is growing faster than expected. In China's mainland, 《完蛋！我被美女包围了(Love Is All Around)》 became a dark horse in the form of "short dramas + game". In global market, with the emergence of several popular short dramas, the topic of "short drama marketing" has been on the rise, which is reminiscent of the "global Internet literature marketing" in 2021. As a professional global mobile marketing strategy platform, AppGrowing has witnessed the wave of global internet literature marketing. Recently, we have observed the strong trend of a group of short drama apps. AppGrowing data shows that ReelShort of Crazy Maple Studio, which is is a participant of COL Group, recently topped the USA iOS Entertainment Free Chart, […]