NBA Infinite is a sports game that simulates the real-life NBA basketball league. It was developed and published by Level Infinite, a Chinese game company that specializes in creating high-quality sports games. NBA Infinite was officially launched on February 17, 2024, after a successful pre-registration campaign that started on December 7, 2023. The game has received rave reviews from players and critics alike, and has achieved remarkable results in the global market. In this article, we will use the data and insights from AppGrowing, a leading advertising intelligence platform, to analyze how NBA Infinite used a smart advertising strategy to dominate the global sports game market.   01 NBA Infinite’s Impressive Performance in the App Store Charts One of the […]

Đại Chiến Tam Quốc is a popular strategy game that lets players experience the epic battles of the Three Kingdoms era in China. The game is developed and published by VTC Mobile, a leading mobile game company in Vietnam. The game has been updated to version V1.3.23, which introduces new features and improvements. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2024-01-22. But how did it manage to attract and retain so many players? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, a professional platform for mobile app marketing intelligence, to analyze the advertising performance of the game […]

Doomsday: Last Survivors is a strategy game that challenges players to survive in a post-apocalyptic world. The game was developed and published by IGG, a leading game company from China. It was released globally on March 15, 2023, after a successful pre-registration campaign that started on March 5, 2023. The game has been updated regularly, with the latest version being V1.26.1. The game has achieved remarkable results in terms of downloads, rankings, and revenue. According to AppGrowing, a professional mobile advertising intelligence platform, Doomsday: Last Survivors has created 109,281 ads in total, covering 50 areas and 15 media. The game has also ranked in the top 10 of the Google Play charts in 28 countries, including Malaysia, where it reached […]

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

Beast Lord is a strategy game that has been making waves in the global market. It is published by StarFortune, a Chinese company that specializes in developing and operating mobile games. The game combines elements of fantasy, war, and simulation to create an immersive and challenging gaming experience for players. But how did Beast Lord achieve such success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing, an international marketing consultant that provides data and insights for mobile app developers and advertisers, to analyze the advertising performance of the game in different regions and media.   01 Beast Lord’s Massive Advertising Reach Across 46 Areas and 9 Media   According to the data monitored […]

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

Imagine a world where a cataclysmic snowstorm has wiped out most of humanity and left behind a frozen wasteland. How would you survive in such a harsh environment? What choices would you make to ensure your survival and prosperity? These are some of the questions that Whiteout Survival, a strategy game developed and published by Century Games, a Chinese company, asks its players to answer. Whiteout Survival is not just a game, but a phenomenon. Since its official launch on 2023-02-13, the game has attracted millions of players from all over the world and topped the charts in many countries and regions. The game has also received rave reviews from critics and players alike, praising its unique and captivating theme, […]

Strategy games are one of the most popular genres in the mobile gaming market, attracting millions of players who enjoy building their own empires, managing resources, and competing with others. However, with so many strategy games available, how can a new game stand out and attract users? In this article, we will use AppGrowing, a mobile advertising and marketing intelligence platform, to analyze the advertising strategy of Ant Legion: For The Swarm, a strategy game published by Funtap, a publisher from Vietnam.   01 How Ant Legion: For The Swarm Dominated the Vietnam Market   Ant Legion: For The Swarm is a strategy game that simulates the life of ants in the wild. Players can collect different ants from all […]

Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time battles. The game is published by IGG, a leading gaming company in China that has over 300 million registered users worldwide. The game has a 4.4 star rating on Google Play and has over 100 million downloads. In this article, we will analyze the advertising intelligence data of Lords Mobile collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving the marketing strategies of strategy mobile games.     01 How Lords Mobile Floods the World with Ads   According to AppGrowing, Lords Mobile has created 279,140 ads in total, covering […]