The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart. This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms. Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads. The primary format is in-feed ads, making up nearly 70% of placements. The benefit of in-feed ads is their seamless integration into users' browsing […]

In September, a mobile game called Capybara Go! has been launched in a few markets and has achieved good results in some Southeast Asian markets, successfully breaking into the Top Grossing iOS Games 10 in both Vietnam and Singapore. Since its exposure, Capybara Go! has attracted significant attention in the industry, not only for the product's own performance but also because of the manufacturer behind it, Habby, which has launched several hit casual games. By the way, the R&D studio behind Capybara Go! is Gorilla Games, the same team that brought us Archero and Survivor!.io. Archero helped Habby establish its reputation in the industry after only a year of existence, while Survivor!.io once again refreshed the industry's perception of Habby […]

My Supermarket Simulator, developed by Game District LLC, is a supermarket simulation game launched this year that has successfully climbed to the top of the gaming charts in multiple regions worldwide. 1. Advertising Strategy According to AppGrowing data, My Supermarket Simulator has deployed 1,547 ads across 46 regions and 12 ad platforms. In the past month alone, the game ran 1,088 ads, with the daily ad peak reaching 534 ads on October 18. Rewarded video ads make up the largest portion of the advertising mix at 49.91%. This type of ad provides users with the option to watch an ad in exchange for in-game rewards, increasing user engagement and their acceptance of ads. In terms of ad creatives, the campaign […]

蛋寶物語 is an MMORPG game released by eSkyFun in October 2024 across Taiwan, Hong Kong, Macau, Singapore, and Malaysia. After its launch, the game successfully entered the top ten on Taiwan’s iOS game revenue charts. Advertising Overview According to AppGrowing data, 蛋寶物語 has placed a total of 3,897 ads across 16 regions and 8 ad platforms. Over the past month, the game maintained this volume, with 71.64% of ads categorized as feed ads. The primary advantage of feed ads is their natural integration into the user browsing experience, enhancing both click-through and conversion rates. This choice of ad format likely reflects its effective performance on mobile devices, especially on social media platforms where dynamic content more easily attracts users. The […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In September 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Among them, Casino games continued to aggressively release new titles, with new advertising campaigns accounting for 32.19% of the total in September. The top three categories in terms of ad volume were Casual, Puzzle, and Role-playing Games. After deduplication, the number of creative assets for Casual and Puzzle games were quite similar. The majority of the advertising materials for overseas mobile games in this period were video-based, accounting for 79.46%. Most of the videos were […]

救世者之樹：新世界 is an MMORPG game released by Sialia Games in October 2024 in Taiwan. After its launch, the game quickly rose to the top of the iOS game sales charts in the region. Based on data from AppGrowing, this article will analyze the advertising strategy of 救世者之樹：新世界 to uncover the reasons behind its success. Advertising Overview According to AppGrowing data, 救世者之樹：新世界 has launched a total of 3,693 ads, covering 19 regions and 5 advertising platforms. Over the past month, the game has released 1,333 ads, with a heavy focus on in-feed advertisements, accounting for 81.39% of its total ads. The advantage of in-feed ads is their ability to blend seamlessly into the user's browsing experience, increasing both click-through rates and conversion rates. […]

Match Factory! is a puzzle game released by Peak Games in November 2023. Since its launch, the game has steadily climbed the U.S. iOS top-grossing charts, moving from outside the top 100 to now consistently ranking within the top 20. This article will analyze its advertising strategy based on AppGrowing’s data and uncover the reasons behind its success. Advertising Overview According to AppGrowing, Match Factory! has run 12,580 ads across 41 regions and 12 advertising platforms. In the past month alone, the game has released 2,177 ads, primarily focusing on in-feed ads, which account for 70.92% of the total. The advantage of in-feed ads lies in their seamless integration into users' browsing experience, helping to increase click-through and conversion rates. […]

Travel Town, a puzzle game published by Moon Active, has seen its ranking on the iOS bestseller list rise from outside the top 100 to around the 20th position over the past year.  This article, based on data from AppGrowing, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Performance According to AppGrowing data, Travel Town ran a total of 78,484 ads, covering 50 regions and 17 ad platforms. Between September 22, 2023, and September 20, 2024, Travel Town launched 39,421 ads, with in-feed ads accounting for 44.05% of them.  The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experience, increasing both click-through and conversion rates. This form of advertising […]

The following analysis of mobile games marketing trends for August 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In August 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Casino saw continued growth in new launches, with its share of new apps nearly reaching 40%, making it the highest-ranking category for the month. The top three categories in terms of ad volume were Casual, Puzzle, and RPG, reflecting a stable market structure similar to July.However, ad spend across all categories saw a month-on-month decline in August. In terms of creative content, video remained the dominant format, though its share slightly decreased to 79.11%. Most […]