In September, a mobile game called Capybara Go! has been launched in a few markets and has achieved good results in some Southeast Asian markets, successfully breaking into the Top Grossing iOS Games 10 in both Vietnam and Singapore. Since its exposure, Capybara Go! has attracted significant attention in the industry, not only for the product's own performance but also because of the manufacturer behind it, Habby, which has launched several hit casual games. By the way, the R&D studio behind Capybara Go! is Gorilla Games, the same team that brought us Archero and Survivor!.io. Archero helped Habby establish its reputation in the industry after only a year of existence, while Survivor!.io once again refreshed the industry's perception of Habby […]

Travel Town, a puzzle game published by Moon Active, has seen its ranking on the iOS bestseller list rise from outside the top 100 to around the 20th position over the past year.  This article, based on data from AppGrowing, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Performance According to AppGrowing data, Travel Town ran a total of 78,484 ads, covering 50 regions and 17 ad platforms. Between September 22, 2023, and September 20, 2024, Travel Town launched 39,421 ads, with in-feed ads accounting for 44.05% of them.  The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experience, increasing both click-through and conversion rates. This form of advertising […]

Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

Twisted Tangle is a Puzzle game that challenges players to untangle colorful ropes in various shapes and patterns. The game was developed and published by Rollic Games, a Turkish company that specializes in hyper-casual games. It has climbed to the top of the charts in many countries, thanks to its addictive gameplay and effective advertising campaign. In this article, we will analyze the advertising intelligence data of Twisted Tangle, collected and monitored by AppGrowing and provide some tips and suggestions for other game developers who want to replicate its success.   01 How Twisted Tangle Dominated the Puzzle Game Category   According to AppGrowing, Twisted Tangle has created 2,905 ads in total, covering 49 areas and 10 media. The game […]

"Monopoly Go!" is a new mobile game that brings the classic board game to life with added fun and adventure. It was launched globally by Scopely together with Hasbro Inc. on April 15, 2023. The game has been designed to be immersive and engaging for players. It has new mechanics and live features that make it more exciting than the original board game.     According to AppGrowing, it has been aggressively advertising and eventually topping games charts in key western markets including the US, UK, France, Germany, Italy, Australia and Canada on both iOS and Android.     The game has been using some interesting advertising ideas such as real-life videos in daily life scenes, cute 3D cartoon characters […]

Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.