Honkai: Star Rail is an adventure mobile game developed and published by miHoYo, a Chinese company that also created the hit game Genshin Impact. In this article, we will analyze the advertising strategy and performance of Honkai: Star Rail in the global market, using the data from AppGrowing. We will also look at some of the game's ad creative cases and see how they capture the attention and interest of potential users.   01 How Honkai: Star Rail Achieved Global Success   Honkai: Star Rail is set in a futuristic world where humanity is facing the threat of the Honkai, a mysterious force that corrupts and destroys everything it touches. The players take on the role of captains who lead […]

After unveiling Watcher of Realms in April this year, Moonton has taken the next step. According to AppGrowing, Moonton's Watcher of Realms placed the No.1 pre-registering game by ads on App Store in the last 30 days. The card RPG is due to release on July 13, that is to say, Moonton started the pre-registration advertising more than a month before its launch. Source: AppGrowing Since it was acquired by Bytedance for $4 billion in 2021, Moonton has accelerated its expansion. Watcher of Realms is supposed to be Moonton's first self-developed game released after the acquisition.   01 New Card RPG Topped the Pre-registration   Officially billed as the "Next Generation Fantasy Card RPG Mobile Game", Watcher of Realms hit […]

As a leading game publisher, Supercell invests heavily in advertising to maintain and expand its user base. Clash Royale is no exception. According to AppGrowing, Clash Royale has created 13,976 ads in total, covering 47 areas and 8 media. Here's the comprehensive and accurate analysis of Clash Royale by AppGrowing. Source: AppGrowing Clash Royale is a popular strategy game that combines card collecting, tower defense and real-time multiplayer battles. Clash Royale was released in 2016 and has since become one of the most successful mobile games in the world. It has over 100 million downloads on Google Play and has won multiple awards, including the Google Play Award for Best Game in 2017.     How Clash Royale Dominates the […]

Undawn is a post-apocalyptic open-world survival game that has taken the world by storm. Published by Tencent, a leading game company from China, Undawn started pre-registration on 2023-04-18 and was officially launched on 2023-06-13. The latest version is V1.3.8. In this article, we will use the data monitored and collected by AppGrowing, a professional mobile advertising intelligence platform, to reveal the secrets behind Undawn’s successful advertising campaign in different markets and media.     01 Undawn Tops the Charts in Multiple Regions   According to AppGrowing, Undawn has achieved remarkable results in various regions since its launch. Taking 2023-06-15 Google Play charts for instance, Undawn ranked NO.1 in United Kingdom, France, Italy, Norway, United Arab Emirates, Bahrain, Switzerland, Egypt, Iraq, […]

2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]

The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day.     The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]

Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game   2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]

State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]

1. Fake mobile game ads are not uncommon today   Typically mobile game ads will show the most exciting features of the game and the gameplay, but not every ad, only the decent ones. What is annoying is that some others don't show the real gameplay in the game, which are the annoying fake mobile game ads. I guess you've already seen many examples of fake mobile game ads when surfing the Internet. Today not only mobile games but also Youtube or some social platforms like Facebook or Twitter, are usually plagued with advertisements for mobile games. The ads appear as long as you're connected to Wi-Fi or mobile data. Let's take a look at some examples.   1.1 Homescapes […]