TikTok is a leading short video social platform with over 1 billion active users. TikTok Ads is TikTok's ad management platform that allows advertisers to run ads on TikTok and its other apps. Pangle is TikTok Ads' programmatic mobile advertising platform that provides global mobile app advertisers with user growth services. As a Professional Mobile Ad Intelligence Analysis Platform, AppGrowing has accumulated a large number of TikTok and Pangle ads, and can help users understand the ad strategies of their competitors, optimize their own ad creatives and delivery results, and increase their ad ROI.

In this article, we will analyze the situation and performance of mobile games that have advertised on Pangle & TikTok platforms in May 2023 based on the data provided by AppGrowing, and explore the trends and characteristics of mobile game advertising.

01 The Most Advertised Mobile Games on TikTok and Pangle

Among them, the mobile game with the highest ad volume was Yalla Ludo, which mainly advertised through Pangle in United Arab Emirates. Yalla Ludo is a chess game based on Middle Eastern culture, supporting multiplayer online battles and chat functions. Yalla Ludo has a high popularity and reputation in the UAE market, and expands its user base and brand influence through Pangle platform.

The mobile game with the second highest ad volume was Viking Rise, which mainly advertised through Pangle and TikTok in Canada, UK, France, Mexico. Viking Rise is a strategy game set in the Viking era, where players can build their own tribes and compete with other players for resources and territory. Viking Rise has localized its game for the European and American markets, and attracts more players who like historical and cultural themes through Pangle TikTok platform.

The mobile game with the third highest ad volume was War Robots Multiplayer Battles, which mainly advertised through Pangle in Mexico, Japan, United States. War Robots Multiplayer Battles is a mech shooting game that supports 6v6 real-time battle mode. War Robots Multiplayer Battles has a rich mech customization and upgrade system, and attracts more players who like sci-fi and action themes through Pangle platform.

02 Top 3 TikTok/Pangle Mobile Game Ads by AppGrowing Estimated Impression

AppGrowing estimates the advertising effect based on its proprietary algorithm. The three new ads with the highest estimated impression on TikTok Ads are as follows:

1.A Rewarded Video ad for Stickman Fighting Games:

Muhammad Nomeer Tufail's Stickman Fighting Games created a Rewarded Video ad with a horizontal video on Pangle. According to AppGrowing, this ad started appearing on Pangle on 2023-05-02, and has currently accumulated about 23.3M impression.

2.An Interstitial ad for Browndust2:

NEOWIZ's Browndust2 created an Interstitial ad with a square video. According to AppGrowing, this ad started appearing on 2023-05-24, and has currently accumulated about 20.1M impression.

3.An Interstitial ad for Puzzles & Survival:

37 Games's Puzzles & Survival created an Interstitial ad with a square video. According to AppGrowing, this ad started appearing on Pangle on 2023-05-21, and has currently accumulated about 19.0M impression.

From these three high-performance mobile game ads, we can see that video is the mainstream trend of mobile game advertising creatives. Video can show more game scenes and gameplay features, increase user interest and engagement. At the same time, rewarded video and interstitial video are also common forms of mobile game advertising, which can effectively motivate users to download or enter the game.

03 Win TikTok Ads with AppGrowing's Ad Intelligence

Through AppGrowing's analysis, we can understand the situation and performance of mobile game advertising on Pangle & TikTok platforms, and discover some valuable insights and implications. AppGrowing can help advertisers better formulate their own mobile game advertising strategy, and optimize mobile game products and services. If you want to get more information about mobile app advertising intelligence , please visit AppGrowing's official website.

*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations. 

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